land and new homes
As a result of a detailed appraisal of the
Property Marketing and Development services available to the
commercial and residential property developer D W Smith & Co
have structured a service to meet both the needs and challenges
of the industry. The service provides a comprehensive,
multi-discipline format covering every stage of project from its
inception to completion.
Concept
D W Smith & Co's concept is to advise, on, co-ordinate or
execute any aspects of the disciplines identified in the Model.
At the same time we provide a totally flexible facility which is
designed to both complement and or supplement the client
companys own in-house disciplines.
Monitoring
We feel that we have been rather innovative in our approach both
to the structuring of our service and tofinding solutions to a
number of problems facing developers and house builders. We
believe the resulting service and facilities meet the existing
needs of the industry. We are also constantly monitoring and
studying current trends of the market thereby developing a
facility to meet the future requirements of our clients.
Cost Effective
The economic necessity to cut costs should not be accompanied by
cutting corners. We believe that a comprehensive yet totally
flexible service such as ours is highly cost effective, allowing
as it does for the client company to engage and pay for only the
specific disciplines or segments of those disciplines which may
be required.
| Acquisition Strategy Site Identification Site Appraisal |
D W Smith & Co. Planner Land Negotiator Marketing Manager Sales Manager Architect |
| Market Appraisal Gap Analysis Competitor profile Area profile Site segment Architect's brief |
D W Smith & Co. Marketing Manager Sales Manager |
| Site Investigation Negotiate purchase/lease Liase with company legal representatives Prepare contract and deed plans |
D W Smith & Co. Land Negotiator Solicitor |
| Market and Sales Marketing strategy, theme and logo Marketing sales campaign Advertising schedules Showhouse and sales centre Recruitment and training sales negotiators Monitoring of sales, advertising and staff Preparation of point of sale material |
D W Smith & Co. Marketing Manager Sales Manager Advertising Manager Graphic Designer Interior Designer Architect Landscaped Architect Press and Public Relations Personnel Manager Sales Negotiator |
| Research and Development New products and markets |
D W Smith & Co. Market Research Marketing Manager Sales Manager Architect Quantity Surveyor Buyer |
You will notice that DW Smith &
Co. feature at every stage. To find out how your problems
can be identified and solved please
contact us.